“We’ve upped the ante on communications in the last year so the Bar and the Bar Council are now much more visible to the public and policymakers. We are right across all the main social media channels and our Twitter followers in the last few years have nearly doubled. The Bar Council’s fortnightly e-newsletter for the Bar, BarTalk, has really taken off this year. Our members are much more aware of what we do for them.”
- Steve Rudaini, Director of Communications & Marketing at the Bar Council
The media continue to play a vital role in the Bar Council’s communications strategy. In 2016-17, the Communications & Marketing team secured more than 6,000 pieces of media coverage in the year, compared to 1,500 the previous year. By raising the Bar Council’s profile on key issues, such as the independence of the judiciary following the Article 50 High Court case, the Bar Council has become a more prominent organisation and commentator on justice-related affairs.
Highlights included leading the headlines on most mainstream news television programmes, including Channel 4 News, ITN, BBC News, front page lead stories in The Observer and commentary on BBC Radio.
The Bar Council’s official members’ e-newsletter has grown from strength to strength in 2016-17. Readership is almost double the industry average of 21 per cent, and in 2016-17, the Bar Council published several special editions of BarTalk in addition to the regular fortnightly version. Those special editions included editions on the Young Bar, Brexit, and Practice & Ethics, as well as a Women at the Bar edition to mark International Women’s Day.
BarTalk has grown in popularity outside the Bar, with more than 400 new subscribers, including students, chambers’ chief executives, practice managers and clerks.
The Bar Council’s social media platforms have grown in popularity in 2016-17.
- Twitter – 34,000 following the Bar Council
- LinkedIn – 2300 following the Bar Council
- Facebook – more than 1,200 supporters
- Instagram – more than 800 followers
- YouTube – 19,842 views of videos on the Bar Council YouTube Channel. 179 active subscribers. Videos published in 2016-17 include a range of topics – Brexit, International Women’s Day, Wellbeing at the Bar.
The Bar Council’s blog platform has grown throughout 2016-17 and provides an opportunity for barristers and those who work with the Bar to share important information on key issues affecting the profession and our justice system.
Contact and further information
The Bar Council
289-293 High Holborn