Bar Council Annual Report 2016-17

Aim 3 - Communications

Let’s chat.


Communications

“We’ve upped the ante on communications in the last year so the Bar and the Bar Council are now much more visible to the public and policymakers. We are right across all the main social media channels and our Twitter followers in the last few years have nearly doubled. The Bar Council’s fortnightly e-newsletter for the Bar, BarTalk, has really taken off this year. Our members are much more aware of what we do for them.”

- Steve Rudaini, Director of Communications & Marketing at the Bar Council


Media coverage

The media continue to play a vital role in the Bar Council’s communications strategy. In 2016-17, the Communications & Marketing team secured more than 6,000 pieces of media coverage in the year, compared to 1,500 the previous year. By raising the Bar Council’s profile on key issues, such as the independence of the judiciary following the Article 50 High Court case, the Bar Council has become a more prominent organisation and commentator on justice-related affairs.

Highlights included leading the headlines on most mainstream news television programmes, including Channel 4 News, ITN, BBC News, front page lead stories in The Observer and commentary on BBC Radio.


BarTalk

The Bar Council’s official members’ e-newsletter has grown from strength to strength in 2016-17. Readership is almost double the industry average of 21 per cent, and in 2016-17, the Bar Council published several special editions of BarTalk in addition to the regular fortnightly version. Those special editions included editions on the Young Bar, Brexit, and Practice & Ethics, as well as a Women at the Bar edition to mark International Women’s Day.

BarTalk has grown in popularity outside the Bar, with more than 400 new subscribers, including students, chambers’ chief executives, practice managers and clerks.


Social media

The Bar Council’s social media platforms have grown in popularity in 2016-17.

In addition, BARCO and the Direct Access Portal channels have seen growing popularity in the last year.

Blogs

The Bar Council’s blog platform has grown throughout 2016-17 and provides an opportunity for barristers and those who work with the Bar to share important information on key issues affecting the profession and our justice system.



Contact and further information

► Location

The Bar Council
289-293 High Holborn
London
WC1V 7HZ

web & social media

www.barcouncil.org.uk
Twitter: @thebarcouncil
Facebook: @thebarcouncil
Instagram: thebarcouncil

☎ CONTACT

Luke Robins-Grace
Senior Communications Adviser
lrobins-grace@barcouncil.org.uk 
0207 630 4689